Rigid core is gaining traction thanks to its visuals which are at the same level as hardwood and its strong performance capabilities at a lower price. Rigid core products remain in high demand with many of today’s consumers, thanks to their ultra-realistic visuals and effortless care and maintenance.
Of the two most popular rigid core formats, SPC has recently been getting a lot of attention as a format that can do it all. The investments in new manufacturing and R&D have been leaning toward SPC. Manufacturers and suppliers as a whole see SPC as the future the consumer is shifting toward.
SPC is quickly becoming the rigid floor construction of choice due to its increased indentation resistance, exceptional dimensional stability, wider temperature ranges, and longer installations without transitions
It is the right product and at the right price point for most consumers yet does not lack in performance. As more contractors begin to trust the product in their projects it is gaining “street cred” with key decision makers, contributing to its growth.
SPC is a tough one to beat, especially as the colour selection and visuals continue to improve. There will always be a customer who is completely wedded to hardwood, but the draw of easy-to-clean, pet-friendly, waterproof planks is proving more difficult to ignore.